Meet the
sewn-up team.
Together, we bring broad product knowledge with deep specialism in Knitwear and Jersey, built on real-world commercial and educational experience. We’ve each led multi-million pound departments, taking full accountability for range strategy, margin and performance. We have also coached and developed team members, leading by example as mentors, to help them thrive and become exceptional buyers.
We’ve worked with global manufacturing partners across all major sourcing hubs, near and far east, managing both short and long lead times. This has given us a comprehensive end-to-end understanding of product, supply chain and commercial decision-making.
Hannah.
Global Retail & Ecommerce Experience, Corporate Training Lead
Hi, I’m Hannah. I’ve worked at Topman, Burton, River Island and ASOS, and supply-side too across my buying and product development career.
I’m a blend of creative and commercial, and I love the head for business my career has given me. Whether it’s working across different product types, sourcing from multiple regions, or solving challenges around commodity costs and lead times, I’ve got deep knowledge to draw on. Knitted and jersey goods are where I go deepest.
Eight years ago, I moved into learning in retail environments. Since then I’ve designed and delivered fit-for-purpose sessions to hundreds of retail professionals at every level. I work across interactive classroom, virtual and digital modules, plus video, and I take the analysis of feedback, embed and ROI as seriously as the design itself.
I had the pleasure of working alongside Hannah during her time as Head of Business Academy at ASOS, and she truly stands out as an inspiring leader. Her passion for learning and development is matched by her ability to turn strategy into action, and she never hesitates to get hands-on when it matters most.
— Adele, ASOS Business Academy
Jumana.
Global Retail & E-Commerce, Wholesale, Franchise and Higher Education Teaching Experience
Hi, I’m Jumana. I’ve spent over 25 years in fashion buying, most of it specialising in menswear at Topman.
I know what it takes to turn good product, strategy and teamwork into real commercial success. I’m naturally entrepreneurial, I blend strategy with creativity, and I love seeing an idea through from concept to delivery. I played a key role in developing new wholesale and franchise models, including the Nordstrom joint venture, and I bring a wealth of multi-product experience and a practical, solutions-focused mindset.
I’m a firm believer in the power of ‘we’. I’ve built strong supplier relationships around the world, driving flexibility and collaboration across the supply chain to navigate the highs and lows of trade. I’m known for a calm, can-do approach, and I’ve built a varied portfolio career applying my experience across industries. Adaptability, curiosity and teamwork are how I add value.
I am deeply grateful for Jumana’s mentorship and the wealth of knowledge she shared from her years in the fashion industry. Her guidance gave me practical tools to problem-solve, make confident decisions, and strengthen both my leadership and my team’s performance.
— Lauren Doogan, Wear OutsideIn
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